Which Is The Best Keyword Research Tool For Content Marketing
Keywords are one of the most important element of SEO. Bloggers or editorial teams of big companies are always on the lookout for useful keyword research tool in order to get targeted content. I have tried many of them and found one that works great for my content planning. Read on if you want to find out which is the best keyword research tool for content marketing.
The Importance of Keyword Research
Almost all internet users nowadays make use of search engines like Google and Yahoo to look for information.
All you do is to type in a keyword or a keyword phrase. Search engines hence return a list of relevant topics that match with the keyword phrases used during your search.
This is the reason why finding the right keyword is one of the most important elements in content marketing. It helps to match your articles to what your targeted readers are looking for.
Not only that, targeting keywords will also lead to long-term and short-term organic search traffic for your website.
Your task is to select the keyword phrases that target to the right kind of traffic that goes to your website. When you have traffic, you can easily convert into sales.
In contrary, if you use the wrong keyword phrases, you will only gain traffic that will not contribute to your online business revenue.
All content marketers find one of the hardest things to do in keyword research is to identify the related keywords to the niches.
Without a keyword research tool, each article that you spent hours or days working on would be a trial and error at what your target audience is looking for.
Remember this, you are not the only blogger who writes about your niche. There is a lot of competition out there on the internet and how do you get the audience to your site and read your posts?
If you can find “hidden” keywords that have a decent search volume, but less competition, your organic search traffic will definitely grow rapidly.
If you have worked extra hard in publishing your content regularly and ended up with very little traffic, you are probably missing this key element – keyword research.
Which Is The Best Keyword Research Tool For Content Marketing?
If you are serious about running your website and serious about SEO, you should strongly consider investing in a keyword research tool.
If you type keyword research tool on search engines, you will probably get a list of them.
To help with that, I am going to share with you the keyword research tool that I am currently using and how it brings great traffic to my site.
Let’s have a look at this research keyword tool – Jaaxy.
What is Jaaxy Keyword Research Tool?
Jaaxy is an online keyword tool that populates the exact search numbers of a keyword and tells you how many other competing websites have used the same keywords.
Let me show you an example. As I type in “how to make money online” into Jaaxy, I get 20 potential keywords.
Jaaxy gives you the following information:
- Average monthly searches (Avg);
- Estimated traffic (Traffic) to your site if your page is ranked on the first page of search engine;
- Competition of the keyword (QSR), number of competing websites that are ranked on search engine for the exact keyword; and
- Keyword Quality Indicator (KQI) and SEO index (SEO) that tells you which keywords are good (green, 100) and bad (red, 0);
- Related Keywords: Jaaxy suggests closely related keywords or phrases for you to dig deep into your keyword quest.
In this example, you could see that if you use “how to make money online” as your keyword phrase in your post, you will get more than 30,000 visitors to your site IF you manage to get your post ranked on the first page of the search engine.
The same keyword phrase also shows that there are more than 200 websites that have already published posts on “how to make money online“. Therefore, to compete with the other 200 websites, it is not an easy task.
Other Great Features of Jaaxy
If you move on to the second tab, “Site Rank”, this is where you can check how well your site or article is ranked on search engines.
Let me show you an example.
I can trace how well my post is ranked on search engines by typing “serious blogger only online”. When I hit “Search” button, it returns where my post is ranked. For this example, my post is ranked at 7 on page 1 of Google search engine.
What best about Jaaxy is it provides training course on how you could maximize the tool and get your site ranked.
Jaaxy was recently released and they have updated the training with four videos, 20 minutes each, and they are quite useful for beginners and intermediates.
On top of that, there are three Bonuses you could get.
Bonus #1: You can download a list of high traffic and low competition keywords.
Bonus #2: If you have not started a site, you could make use of Jaaxy to identify your niche. You could download this handbook for niche research.
Bonus #3: Jaaxy also provides you some tricks on how you could buy some low-cost domains and sell them off via domain flipping.
How to Choose the Right Keywords?
Rule #1: I always make sure that the keyword makes sense. Look at the chart again, “best ways make money online” sounds odd and it is grammatically wrong.
Rule #2: Look for monthly searches that are at least 20 searches.
Rule #3: Make sure the QSR is less than 100. The less the better. Maybe some people are fighting for a home run keyword (competitive) but I choose a low competition keyword with low searches.
My theory is simple, it is better off targeting 100 low competition keywords that get me 10 clicks per day because I prefer to take the easy path when it comes to ranking.
A ranking is no good unless you can get on the first page of Google. Even if you got ranked on the 2nd page under a keyword that gets 1,000 clicks you are not going to get much if any traffic at all. This is evidenced in the chart below. It shows the traffic percentages (by page) in Google.
If you are sharp enough, you will see “learn how to make money online” has zero competitive websites and it has more than 7,000 searches per month. This probably can be your next post if your niche is about making money online.
Jaaxy is an Organic Keyword Research Tool?
Yes, Jaaxy is an organic keyword research tool that helps content marketers to get FREE traffic.
With the help of Jaaxy and your effort of producing quality content, your site will move up in the ranking as time passes and you will see a significant rise in organic traffic.
As you monitor the performance of each post on “Site Rank” feature, you could use other SEO strategies to improve their rankings.
Try Jaaxy for Free Here
Try it out! Use what you learned here today and see what you can find.
Who is Jaaxy for?
No matter if you are a beginner or an expert in blogging, keyword research is necessary for content marketing.
Jaaxy is a perfect tool for almost everyone due to its simplistic dashboard.
Even if you are stuck, you could contact the founder directly or log on to the community forum or live chat. The other option is to simply drop me a message in the comment box below.
The first thing you will notice about Jaaxy is that it is an organic keyword research tool for SEO newbies and professionals.
If you are looking for a fresh list of keywords to use as the foundation for your content marketing, Jaaxy is a must-have tool.
If I am asked which is the best keyword research tool for content marketing, Jaaxy is definitely my recommended SEO tool.
I hope you understand by now the importance of keyword research and which is the best keyword research tool for content marketing.
I have to admit that digging into less competitive keywords can be difficult. It may take some time and practice to find the right keywords.
However, it is an essential SEO skill if you want to get good traffic. Good keyword research will make your life much easier down the road.
You will get search engine traffic faster and with less effort (building backlinks) when you target the right keywords.
It’s Your Turn Now. If you have any other keyword research ideas that you’d like to share with me or other readers, please leave me a comment below.