Financial Incentives of Creative Online Marketing


About 51% of smartphone users say that they’ve discovered new brands and products while searching on their devices. Unlike more traditional methods, online marketing can allow businesses to target their products/services to specific individuals that are most likely to be interested in what they’re selling. One of the benefits to this marketing method is that it also allows people to do it part-time as a way to supplement income. There are more ways than ever to get involved in online marketing, even without a website. This provides more casual marketers with a golden opportunity to make a hefty supplemental income.

Decide Your Level of Involvement 

The internet has provided a number of money-making opportunities to part-time entrepreneurs who can spend a few hours each day doing an online side gig. Digital marketing is one popular way to do this. The freedom of the remote nature of the job allows you to choose your own hours, which is great if you work a second job as well. But even if you plan on juggling this job with other financial responsibilities, some online marketers reported tripling their income shortly after getting started.

Part of what makes this budding field so lucrative is that businesses are starting to come around to the power of online sales. In order to maximize their potential, these companies are using online marketing experts to help transition their sales models into the digital age. This means there’s no shortage of full time or part time work. And with an average salary for digital marketers hovering between $85,000 and $120,000, this career choice can also demand top dollar from companies and clients alike.   

Effective Marketing Sells

Since so many companies and individuals are joining the online marketing revolution, it still takes a lot of creativity to stand out from the pack. With 3.3 billion people using social media around the world, it’s vital that you try to carve out a specific audience that you want to market to. This helps narrow down the field, but it still requires outside the box ideas to truly capture the attention of potential customers. Whether you’re running a business that uses online marketing, or a freelance marketer yourself – coming up with creative campaigns that will captivate your audience is the first step to being a successful online marketer.

With the field of online marketing being so new, there’s really no telling what the future landscape will look like. But as it stands now, the road ahead looks extremely bright. In order to supplement your income through this method, it certainly requires knowledge of the field, but also a keen eye and creativity to pounce on opportunities. If done correctly, getting involved with online marketing can be the start to a lucrative and fulfilling way to make money.  

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